Mailing list management: Create email address lists and groups based on contact types.

CAN-SPAM compliance: Ensure that emails don't contain misleading headers or deceptive subject lines, and do include your business' registered, physical address as well as a proper opt-out mechanism.

Subscribe or unsubscribe: Give users subscribe and unsubscribe options for each email.

Mass email delivery: Send promotional and other marketing emails to a large group of recipients and ensure correct delivery.

Some email marketing tools integrate with CRM software and/or other systems to automatically retrieve customer and lead data.

Contact database: Store information about email subscribers, leads, and customers in a centralized location.

This lets marketers make data-driven business decisions and create strategies for upcoming marketing campaigns.

Measurable return on investment (ROI): Through email marketing platforms, businesses can track the effectiveness of each campaign by analyzing KPIs such as click-through rate, open rate, bounce rate, unsubscribe rate, and conversion rate.

Most email marketing software lets users embed social media sharing buttons, extending your reach even further when subscribers use those sharing options. Easily shareable: Marketing campaign subscribers can forward and share emails with their personal networks with a simple click, helping you extend your reach beyond your established audience.Users can address each customer by name, personalize subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information. Message personalization: Email marketing software lets businesses customize messages for unique audiences based on their interests, location, purchase behavior, and more.

Text and email marketing software